Custom Styles

Create your own style presets for unique, on-brand content.

Custom styles let you define your own visual presets tailored to your brand. Instead of relying solely on marketplace options, you can create styles that encode your exact creative direction and reuse them across all your generation sessions.

Why Create Custom Styles?

While the marketplace offers a wide selection of presets, your brand may have specific visual requirements that no existing style covers precisely. Custom styles let you:

Define the exact color palette, mood, and photographic treatment you want.
Maintain visual consistency that is unique to your brand.
Standardize output quality across your team.

How to Create a Custom Style

1. Open the Style Creator

Navigate to the Styles section in your workspace and select the option to create a new style.

2. Configure Style Parameters

Adjust the visual parameters that define your style. These settings control how the AI renders your generated content:

Lighting — Set the overall lighting approach, from soft and diffused to hard and dramatic.
Color palette — Define the color temperature and saturation levels that match your brand.
Mood — Choose the emotional tone, whether bright and airy, warm and cozy, or dark and editorial.
Photographic treatment — Select the overall look, such as high-key, low-key, matte, or vibrant.

3. Preview Your Style

Generate a test image with your style applied to see how it looks in practice. Review the result and adjust parameters until you are satisfied with the output.

4. Save and Name Your Style

Give your style a descriptive name that your team will recognize. Save it to your collection for future use.

Using Custom Styles in Sessions

Apply your custom style the same way you would any marketplace style:

Open a generation session for a packshot, photo shoot, or video.
Select your custom style from the style picker in the configuration panel.
Generate your content.

Custom styles created in a team workspace are automatically available to all team members. This ensures everyone on your team can produce content with the same visual identity without recreating the style individually.

Tips for Effective Custom Styles

Start from a marketplace style — If a marketplace style is close to what you want, use it as inspiration and adjust from there.
Test across product types — Make sure your style looks good on different kinds of products before standardizing it.
Document your choices — Keep notes on why you chose specific settings so you can iterate thoughtfully later.
Create variations — Build a small family of related styles for different use cases, such as a "catalog" version and a "social media" version of your brand style.