Your own Content Credentials now survive a promotion

A product photo that already carries credentials from your editing software keeps them when you promote it with Use Original. Ours are added alongside, not on top.

Photographs exported from professional editing software increasingly carry Content Credentials — a signed record of what the file is and how it was made, written by the software that produced it. Photoshop writes them by default.

When such a photograph was promoted to a packshot with Use Original, our preparation step stopped rather than overwrite what was already there. Overwriting would have destroyed your record; stopping meant the file came out the way it went in, without ours.

Both now travel together. Your credentials are carried into ours as the parent record, and ours is added as the current one. A verification tool shows the chain: what your software declared about the photograph, and that this platform then converted the file.

Nothing of yours is reinterpreted. If your editing software declared the image involved generative tooling, that declaration stays exactly as your software wrote it. Our own record still claims one thing only — that this platform converted the file — and says nothing about where the picture came from.

Files promoted between 22 and 25 August have been reprocessed and now carry both records. Your original product photograph was not touched at any point: the promotion works on a copy, and every source file still matches the fingerprint recorded for it.

One consequence worth expecting: a promoted packshot appears in your catalogue once its preparation has finished, rather than the instant you click. That is deliberate — a file that has not been through the step is not one we will hand you.