Merchants selling photographs made with AI keep asking the same three questions: does this particular picture need a disclosure, what exactly should it say, and where does it have to appear. A new public guide answers all three in one place, with the legal basis behind every claim.
It is at qamera.ai/compliance/jak-oznaczac-zdjecia-ai, open to anyone, with no account and no form in front of it. The text is in Polish, because it states positions under Polish and EU law and was reviewed in that language.
Four ready wordings, each one click away. The guide offers four disclosures, from the most cautious to the most relaxed, and explains what each one buys you. They are the same wordings the platform offers inside your account and in the label tool, so a wording you copy from the guide is the wording your exports carry.
Where to put it, per channel. Your own shop, Allegro, Meta, Google Merchant Center and video each get their own recommendation, including the things that are easy to get wrong — Allegro's declaration cannot be changed after a photo is saved, and it does not read metadata from the file at all.
A section on what you do not have to do. Photographs generated before 2 August 2026, packshots on a generated background where the product itself is faithful, ordinary editing, product descriptions written by AI: each with the guideline paragraph that says so. For a lot of shops this is the part that removes the most work.
Accessibility is covered too. A disclosure burned only into pixels is invisible to a screen reader, so the guide shows what to put in the image's alt text and on the gallery container.
The guide is informational and is not legal advice.