Until now, the button in your account settings deleted the account and everything attached to it. It has been replaced by deactivation, and the difference is worth reading before you use it.
Deactivating still does what you probably wanted: the account stops working, you are signed out, nobody can sign in to it again, and an active subscription stops renewing, so you are not charged again. What it no longer does is destroy your content. Your photographs, generations and order history stay with us.
If you want your data erased for good, that is now a separate request. There is a link to it beside the action, and on the page you write what should go. We carry it out after verifying the request, so it does not happen the moment you press send — we write to you when it is done.
The same applies to a brand: deactivating one takes it out of service for everyone on it, you included, and stops its subscription renewing.
We changed this because we are obliged to be able to look into a report about an image generated on this platform, and to correct it — which we cannot do if the material is already gone. Keeping the records is what makes that possible. It also means a deactivation can be undone: ask us, and the account comes back with its content intact.