Until now the visible label offered three wordings — AI-generated, AI image, Made with AI. All three describe the whole photograph, which is accurate when the whole photograph was generated and misleading when it was not.
The common case in product photography is not the whole photograph. A real product, photographed in a real studio, worn by a model who does not exist, is one image with two very different origins — and every wording above implied the product was invented too.
Four wordings now sit alongside the original three:
- Product: photographed. Sofia: digitally generated. — names both halves, and puts the model's name from that photo's casting card into the badge.
- Image generated by AI. Product is real.
- Sofia: digitally generated — the short form, for a badge that has to stay small.
- The only thing we generated is the model. The product is real.
Nothing changes for the wording you use today. The original three keep their exact text, and an account that has chosen one keeps it. No previously prepared download is regenerated, and no photo you have already downloaded is affected. The new wordings appear in the list, and one takes effect only when you deliberately choose it.
Three of the four state that the product is real. That is a claim about your photograph, not about ours, and it holds only where the product in the image faithfully matches the product you sell. If a photo alters the product itself — a changed colour, a reshaped bottle, a label that reads differently — those wordings describe it wrongly, and one of the other four is the honest choice.
Where a photo has no model, the two wordings that name one fall back. A packshot has no model at all, and photos generated before we started recording the casting card do not carry a name. Those read Product: photographed. Model: digitally generated. instead. The badge never shows an empty gap, and never shows a placeholder.
All four are available in English, Polish and Ukrainian, and appear on the label settings screen in your team settings.