How Lavel.pl reduced session costs by 98% and increased ROAS by 42% thanks to AI?

Case Study of a swimwear brand that replaced logistics with algorithms.

Lavel hero Input
Input
Lavel hero Output
Output

See the difference: before / after

Output: Qamera AI, 3 minutes
Output: Qamera AI, 3 minutes
Input: Photo from phone
Input: Photo from phone

Why not DIY?

Comparing DIY approach vs Qamera AI system.

Repeatability
DIY

Random results. No consistency.

Qamera AI

Full control. Collection consistency.

Editing
DIY

No return. Error means starting from scratch.

Qamera AI

Editable. Change background without losing product.

Scale
DIY

Manual, tedious work.

Qamera AI

Automation. Batch work.

Results in Numbers

-98%-98% Session Costs
+42%+42% ROAS (Tropical Campaigns)
25x25x Faster Time-to-Market
+34%+34% CTR (Thanks to video thumbnails)

Financial Analysis

Cost comparison for a collection campaign of 50 products.

Cost CategoryTraditional SessionVirtual Studio
Logistics (Flights, Hotels)12,500 PLN0 PLN
Fees (Models, MUA)8,000 PLN0 PLN
Photographer + Assistant10,000 PLN0 PLN
Retouching (50 photos)2,500 PLN0 PLN
Platform Cost0 PLN~549 PLN
TOTAL SUM33,000 PLN~549 PLN
LEAD TIME~25 Days1 Day
Result: Savings of 32,451 PLN on a single campaign.

Challenge

Weather risk, travel costs, lack of flexibility.

Solution

Session in the cloud, full control, zero logistics costs.

Edyta Lavel

With traditional sessions, the number of variables - from weather to crew mood - was paralyzing. Qamera AI gave me back control. This morning I came up with a 'Vogue in Sicily' style session, and in the afternoon the photos were already in ads on Facebook. It's not just saving money, it's a complete change in the operating model that allowed us to get ahead of the competition.

Edyta

Owner Lavel.pl

See how it works on your product